Doma 2022 Brand Review – Floor Critics

If you seek for flooring do you usually see the identical kinds of types from completely different manufacturers that every one mix collectively?

Doma is on a mission to alter this. Their product line of luxurious vinyl plank, hardwood, and carpet is centered round daring colours and classy prints.

Learn on as we do our first overview of the Doma model and decide whether or not or not they need to be a flooring model you need to contemplate.

Doma Model Overview

Doma’s tagline is: the place style meets flooring. In Japanese custom, doma refers to a house’s prolonged entryway.

Doma is focusing on prospects that need the newest designs and supplies with out breaking the financial institution. Whereas offering progressive flooring types is their focus, additionally they intention to offer flooring merchandise that gained’t break the financial institution.

This model’s merchandise might be summarized as follows:

  • Daring designs
  • Fashionable combined with traditional
  • High quality craftsmanship

Doma gives three kinds of flooring: vinyl plank, hardwood, and carpet. Let’s overview every of their product traces.

Vinyl Plank

Doma’s vinyl plank flooring is available in 9 separate collections with over 50 completely different shade selections. Vinyl plank flooring gives the fantastic thing about hardwood or vinyl tiles at a value that’s higher suited to most household budgets.

The next are the important thing benefits we discovered with the Doma vinyl planks:

  • Excessive-end look with out the high-end price ticket. The samples we examined supplied loads of sheen which immediately gave off an expensive and chic look.
  • Wonderful selection within the width of the plank (~6 inches to 12 inches) so you possibly can obtain your required look. We actually appreciated the look of the 12 inch planks within the Stonewalk assortment.
  • With the number of types and sturdiness, these planks might be positioned in kitchens, residing rooms, and entryways.
  • 100% waterproof choices
  • Put on layers beginning at 12 mils and going as much as 22 mils

Beneath are a number of the vinyl plank types supplied by Doma.

Doma Stonewalk Collection
Stonewalk Assortment
Doma Woodland Collection
Woodland Assortment
Doma Cascade Collection
Cascade Assortment


There are 6 completely different collections in Doma’s hardwood line of flooring merchandise. They’re 100% waterproof and are available in widths of two.25 to 7.5 inches. Notice: the Doma line consists of each stable hardwood and engineered hardwood.

Hardwood is a superb selection to your dwelling if you happen to can afford it. It’s meant to final for many years because it doesn’t warp or crack beneath strain. In sure circumstances it might be true that hardwood can improve the worth of your house. Our group has discovered that the first purpose for hardwood flooring to extend the worth of a house is that hardwood is mostly thought-about to be extra aesthetically pleasing than different flooring choices.

We had been impressed by the alternatives Doma gives for his or her hardwood. Their hand-scraped or distressed line provides you with that rustic or farmhouse look whereas their brushed or easy surfaces traces provides you with extra of a standard look. Whereas most of their collections provide a range a shade choices, there have been a pair that had lower than 4 shade selections.

Doma Local Venture Premium Collection
Native Enterprise Premium Assortment
Doma Sophisticated Timbers Collection
Refined Timbers Assortment
Doma Woodland Premium Collection
Woodland Premium Assortment


Doma understands that your carpet doesn’t should be boring. We discovered their assortment to be inspiring! There are such a lot of gorgeous seems and types they provide.

We really feel their daring types would look nice in residing rooms and bedrooms. Doma carpets are created from wool, nylon, or polyester relying on which model you select. Wool tends to be the extra luxurious choice, but additionally prices a bit extra.

The pile top is a crucial consideration when shopping for carpet. One choice Doma gives is a minimize pile which makes the carpet very tender and dense. It’s an incredible selection for rooms the place you’ll stroll in your naked toes comparable to a bed room. In case you are on the lookout for a extra sturdy choice, Doma additionally gives loop pile carpets. A majority of these carpets depart the yarn loops uncut and are excellent for high-traffic areas.

Listed below are a number of the daring and patterned types we cherished from Doma.

Doma Crete Collection
Crete Assortment
Doma Liana Collection
Liana Assortment
Doma Wimbledon Collection
Wimbledon Assortment

The place to Purchase Doma?

Doma is out there in quite a lot of impartial retailers that know the model nicely. You’ll not discover Doma at nationwide retailers like Residence Depot or Lowe’s as Doma feels you’re going to get a greater buyer expertise going by means of a trusted accomplice of theirs vs. an enormous field retailer.

Customer support and good set up are necessary to the corporate. They solely need to promote their product by means of individuals they belief. We don’t disagree with this strategy.

Execs and Cons

What We Like

  • Daring and colourful types
  • Distinctive high quality at an inexpensive price
  • 100% waterproof onerous flooring (not simply waterproof).
  • Simple set up.
  • Eco-friendly with low or no VOCs and 100% recyclable.

What We Don’t

  • Merchandise are not offered at nationwide retailers or on-line, solely by means of native retailers.
  • A few of their collections have restricted shade choices


Doma sells to retailers, who in flip promote to prospects. The retailers are free to set their very own pricing. On common, you possibly can anticipate costs to be throughout the following ranges.

  • Vinyl Plank: $4 to $11 per sq. foot
  • Hardwood: $8 to $10 per sq. foot
  • Carpet: $4 to $10 per sq. foot

Our Ranking

Let’s overview our ranking of every of their product traces.

Vinyl PlankHardwoodCarpet Price per SF $4.00 to $11.00 $8.00 to $10.00 $4.00 to $10.00 The place to Purchase Native Retailers Native Retailers Native Retailers Sturdiness A- A A Model A- B A Set up A A A- General Ranking 4.8 4.7 4.9


A restricted lifetime guarantee is supplied by Doma. They’ve a number of business warranties starting from 7 to 10 years. A regular lifelong stain, pet, and soil safety assure is out there for his or her carpet line.

Doma strictly adheres to trade greatest practices in its provide chain. It solely makes use of high-quality manufacturing applied sciences, making certain high-quality ground overlaying. Pricing flooring at cheap prices is one other important a part of their worth proposition, permitting most shoppers to buy the products.

Doma’s guarantee protection is inline with bigger flooring producers comparable to Shaw, Armstrong, or Mohawk.

Environmental & Moral Components

With a rising variety of individuals turning into extra acutely aware about stopping their houses from poisonous fumes and chemical compounds, selecting a secure ground is a should. Fortunately, Doma flooring is low-VOC or fully VOC-free.

Doma’s onerous flooring has vapor boundaries. A vapor barrier’s essential perform in hardwood flooring is to guard the central joist and forestall moisture from migrating into wall and ground cavities. Vapor boundaries additionally assist guard towards mould, mildew and rotting of wooden supplies when an under-floor vapor retarder shouldn’t be current.

In talking with the group at Doma, they shared that they maintain their producers to the best of requirements round worker welfare and assure that its flooring is produced by producers that make use of licensed free-trade labor.

Set up

Set up of Doma flooring is comparatively simple. For his or her onerous flooring (vinyl plank and hardwood) set up is both performed by means of a glue-down, nail-down, or floating/click-lock methodology. See our detailed information for carpet set up.

Many individuals select to put in flooring themselves just because they will save some huge cash in the event that they do it themselves as a substitute of hiring another person to do the job for them. For those who plan to do it your self, please first test the flooring guarantee so that you perceive what’s lined incase you run into points.

Why Choose Doma?


For those who like daring colours and distinctive patterns, Doma has you lined. Whereas their product line additionally has extra conventional selections, we really feel the edgier selections will let you contemplate one thing outdoors of your regular consolation zone.

Rooms comparable to a children bed room or lounge can be an ideal selection so as to add a bit extra flare.

It could be price getting samples, visiting a neighborhood retailer, or utilizing their room visualizer to get a greater sense of how the flooring would look in your house.


Perhaps much more necessary than model is sturdiness. Doma’s merchandise are made to face up to no matter life throws at them. Whether or not you might have pets that shed, small children, or simply acquire loads of mud, Doma’s flooring are a sensible choice on account of their excessive put on layer and low upkeep.

With our hardwood pattern, we tried scuffing the ground repeatedly with our footwear and the ground held robust with no indicators of damage. It’s necessary to keep in mind that no ground is scratch proof so use furnishings pads when shifting heavy items throughout your flooring.


We really feel Doma flooring is priced proper within the vary of comparable merchandise from bigger and boutique flooring corporations. The model choice and total sturdiness assist Doma rating excessive on total worth.

Ultimate Ideas

After reviewing the Doma model, we might suggest it as a flooring choice you need to contemplate to your dwelling. There was not a lot to dislike in regards to the model apart from its restricted availability which must be increasing within the coming months.

You probably have any feedback or first-hand experiences with Doma, please put up them beneath or share your footage through our social media. We might love to listen to from you!

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About Fortino Rosas

Chief Flooring Critic, 32 years of expertise in flooring set up and gross sales

Fortino Rosas is an impartial flooring contractor with 32 years of expertise in residential and business flooring set up and gross sales. He joined the Flooring Critics group to share his experience with our readers. Fortino has acquired huge data and abilities within the areas of product choice, house planning, and set up. He has put in flooring in residential, authorities, and business workplace initiatives within the Midwest.

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